- Personal and other information we collect about you;
- How we use your information;
- How we may share your information with third parties; and
- Your choices regarding the personal information we collect about you.
Collection of Your Personal and Other Information
When you use the Services, we collect Personal Information. By “Personal Information,” we mean information that can identify an individual, such as:
- Personal or business addresses
- Email addresses
- Phone numbers
In particular, we collect the following additional types of Personal Information from you:
- Age/date of birth
- Medical or health history
- Family information
- Health status
- Images and test results
- Related health, parenting, and family information
- Information generated by participants providing advice to you through the Service
You may always choose not to provide some or all Personal Information, but this may prevent you from receiving some or all of the Services.
We also collect non-Personal Information, that is, information that does not personally identify an individual. The non-Personal Information we collect includes how you interact with the Services, information generally collected or “logged” by Internet websites or Internet services when accessed or used by users, and information about your web browser or device accessing or using the Services.
Examples of the non-Personal Information we may collect are:
- Your Internet Protocol Address (IP address);
- Information about your computer or mobile device, operating system and browser, such as its maker or version;
- The areas of our website that you viewed during a visit;
- What information, content or advertisements you view, hover over or click on;
- Any referring web sites;
- Language preferences;
- The city and state in which you are located (but not your precise geographic location); and
- Unique Identifiers, meaning arbitrary codes or series of characters we create to identify unique users without Personal Information.
- Google Analytics to analyze how our site and apps are used and general information about the users.
Use of Your Information
We use the information we collect to:
- Assist us in providing the Services;
- Set up accounts;
- Improve online operations;
- Process transactions (credit card or other payment account information will only be used for this purpose);
- Provide customer service;
- Provide you with newsletters, RSS feeds, and/or other communications or services which you have signed up for or otherwise agreed to receive;
- Send or display offers and other content that is customized to your interests or preferences;
- Send account- or transaction-related communications, such as welcome letters or notifications;
- Perform research and analysis aimed at improving our products and services; and
- Manage our systems.
- Business management
- Performance evaluation of staff and providers
Disclosure of Your Information
We will not disclose your Personal Information to third parties except as described below. We also will not sell or disclose your Personal Information to third parties for their own marketing purposes unless you have explicitly and affirmatively granted us permission to do so.
We will disclose Personal Information to provide the Services, which will be apparent when you use or access Pebble or when you authorize or instruct us to do so, for example when you submit your name, email address, and other information to initiate the Services. We may also disclose Personal Information to companies, agents, contractors, service providers or others engaged to perform functions on our behalf (such as providing medical and non-medical advice, processing of payments, accessing additional services through our site, provision of data storage, hosting of our website, marketing of our products and services, conducting audits, and performing web analytics).
We may also disclose your Personal Information to third parties when we believe, in good faith and in our sole discretion, that such disclosure is reasonably necessary to (a) enforce or apply the terms and conditions of the Services, including investigation of potential violations thereof, (b) comply with legal or regulatory requirements or an enforceable governmental request, (c) protect the rights, property or safety of us, our users or other third parties, (d) prevent a crime or protect national security, or (e) detect, prevent or otherwise address fraud, security or technical issues.
Finally, we reserve the right to transfer information (including your Personal Information) to a third party in the event of a sale, merger, or transfer of all or substantially all of the assets of Pebble, or in the unlikely event of a bankruptcy, liquidation or receivership of Pebble. You will be notified via email of any such change in ownership or control of your Personal Information.
Lastly, we may also disclose non-Personal Information, anonymously aggregated with information about our other users, to our clients, business partners, merchants, advertisers, investors, potential buyers and other third parties if we deem such disclosure, in our sole discretion, to have sound business reasons or justifications.
Cookies and Automatic Information Gathering
Every time you access our Services, or one of its web pages, we may collect Non-Personal Information (discussed above in Section 2). To assist the Services in collecting and storing Non-Personal Information, we may use a variety of technologies, including Cookies and local browser storage. A “Cookie” is a small amount of data a website may store in your web browser that it can access when you visit it. Cookies may contain user preferences, unique identifiers and other non-Personal Information. A “Web Beacon” is a small, usually-transparent image placed on a web page that allows us or our partners to collect non-Personal Information.
Transparency and Choice
When you use our Services, we make good faith efforts to provide you with access to your Personal Information and either to correct this data if it is inaccurate or to delete such data at your request, in either case if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backups), or for which access is not otherwise required. In any case, where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.
We do not use, nor do we allow third party advertising networks to use, information about web browsing activity collected through the Services for targeted or behavioral advertising.
You can opt out of receiving marketing e-mails from us by clicking on the “unsubscribe” link in the e-mails. Please note that it may take up to ten (10) business days for your opt-out request to be processed. Also, even if you opt out of marketing e-mails, we may continue to send you certain account-related e-mails, such as notices about your account and confirmations of transactions you have requested.
We utilize reasonable information security measures to safeguard your Personal Information. For example, we utilize Secure Socket Layer (SSL) encryption technology when sensitive data is transmitted over the Internet, and use firewalls to help prevent external access into our network. Unfortunately, however, no data transmission over the Internet and no method of data storage can be guaranteed to be 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its security.
We restrict access to Personal Information to our employees, contractors, service providers and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.
The Services are available on multiple types of portable electronic devices. The Services are available through internet connections and we do not charge a separate fee for such connection. However, standard data and messaging rates may apply.